E3 2021: ESA plans a digital event, but needs to gather support from us

sony conference at E3

The Los Angeles event canceled the 2020 edition due to the problems derived from the coronavirus pandemic, which is still present today.

In a year of launching new consoles, E3 2020 was outlined as the event in which many of the latest titles would be presented, even without Sony’s presence, which confirmed its absence long ago.

The ESA then revealed that they would return in style in the next edition, after a vain attempt to rethink the event after its cancellation by COVID-19. However, the coronavirus epidemic is far from over, even though vaccines have begun to be inoculated in different countries.

In a series of internal documents sent to VGC, the organization has stated its intention to return with an event100% digital, in which demos will be offered to players. However, it will depend on the support of the various ESA member companies.

ESA aims to organize multiple conference sessions featuring game companies. Besides, they outline the possibility of incorporating an awards gala, small streams with game publishers and influencers, and much more.

The main show will serve as a pre-event and will feature demos released on different platforms if all goes according to plan.

They also do not forget the media.

The documents will allow partner companies to provide journalists with streaming demos while closing meetings for interviews and more, which many companies have already done during the pandemic.

It should be noted that all this information is part of a proposal that the members must approve of the ESA, made up of the largest companies in the sector.

“We can confirm that we are transforming the E3 experience by 2021, so we will soon share the concrete details on how we are going to bring the global video game community together,” an ESA representative told VGC.

“We are having good conversations with publishers, developers, and companies.”

The truth is that the traditional E3 model has been compromised by the changes that have occurred in recent years. Streaming, much cheaper than a conference, also makes it possible to reach a general audience with great ease.

Faced with this situation, ESA has been forced to rethink the show, especially after Sony’s goodbye.


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