The Signs Are Pointing To An Apple Event In October

In the September 12, 2018, event, Apple unveiled the new Apple Watch 4, the iPhone XR, iPhone XS, and the iPhone XS Max. But, there were no release of new iPads, or MacBook or MacBook Air. Als, there was no release of AirPods as well.

Therefore, the people who were expecting more from the September event, apart from the iPhones and Watch, they were sorely disappointed. But then the next question arises – is that all from Apple? Will the 2018 end without any updates for the MacBook, iPad and the other product lines? Well, if you do think that is the case, then you’re in for a surprise.

The Data

The last ten years of data posted by AAPL Investors, which is just a master spreadsheet to show all the Apple fall events – tells us that almost 60 percent of the time, Apple has held a second fall event. Also, it is also seen that most of the second fall events included MacBooks and iPad announcements.

Another clue of a 2018 fall iPad announcement, is the news reported by, says that there is an identifier in the iOS 12.1, which says a “2018 fall” iPad. Even though these are just placeholders who sometimes do show up in products, this is still a nice touch that a new 2018 fall iPad is on its way. Also, it should be noted that almost two-thirds of iPad announcements in the past have been in the second fall events. This data is also supportive of the whole idea as well.

The Date

If we look back at the past events, we will see that Apple held its second fall events in October only. Also, apart from that, Apple only announcements in September as well. So, September and October are the two months that Apple greatly prefers for its product announcements.

The event will be not be held in the next few weeks. Basically, when Apple holds a second fall event, it mostly happens in the third week of the month.

But in 2008 and 2014, there was an exception – wherein 2008 Mac event, it was held on 14th October. And in 2014, when an iPad and Mac event was held, it was on 16th October. It should be kept in mind that, not to expect any specific data for the event, as invites only come eight days before the event. So, expect invitations between October 12th and 19th.

Also, in terms of what day it will be held – well the past events were held in mostly Tuesdays and Thursdays. There was an event on two Thursdays, three Tuesdays and on one Wednesdays, which was back in 2010.  Also, most recent October events have been either on Tuesdays or Thursdays, like in 2014 and 2016. There the summary of this report is:

  • Apple will be holding an October event.
  • iPad and maybe new Macs will be unveiled.
  • Mostly it may occur on the week of October 22.
  • And finally, be sure to mark your calendars on October 23rd, which is a Tuesday, or October 25th, which is a Thursday.

Even though all of these above speculations may be wrong, but if we go by earlier data and statistics – they will be a high chance that you may see an October Apple event.


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