Marketing Company Los Angeles agencies will help you save time, save money and help you move forward with confidence. All marketing plans aren’t created equal, and we would suggest to any small business that a quality marketing plan is a long-term investment in your company’s success. Given the number of challenges small businesses face, it’s money well spent.
Is a customized marketing plan right for you? The answer to that question should be yes. Every small business has something unique to bring to the marketplace, and the way you market and package that uniqueness is all a part of a customized marketing plan designed specifically for you and the way you run your business. If you’d like to learn more about customized marketing plans, below is an ultimate marketing guide to assist business owners to develop marketing ideas that are most suitable for them.
When developing your marketing and branding strategy, consider a personal branding strategy first. In doing so, it allows others to get to know about you – the person – before you attempt to offer your product or service you. It allows others in the marketplace to connect with you and establish trust. This also adds traction to your overall marketing plan before it is launched in entirety. It also allows you to share your story with others so that your potential customers will understand why you do what you do before ever asking them for a single dime. In essence, it sets the stage for other marketing efforts soon to follow.
Personal branding has more to do with your professional background, skills, personal beliefs, views and other components that define your personal and professional image.
A marketing and branding plan for your business in general could consist of a combination of multiple areas. Such as your business philosophy, your core values, your price points, your demographic and geographic reach and your overall position in the marketplace. This is often cemented with things such as a business logo, a color scheme, and a tagline as well as the knowledge base that you bring to your market. All of these components create a perceived value in the minds of your target audience, which ultimately equates to a dollar value that you can place on your company’s brand as a result of your marketing and branding efforts.
Marketing Messaging and Media Plan
To ensure that your content reaches the right target audience, it’s important for you to develop the right marketing messages, and place them on the right social media platforms and media outlets so that they can reach the proper audience.
Marketing research is critical before launching your marketing and media plan. It allows you to will know exactly which social media platforms your target audience uses the most. Then you can make more informed decisions such as directing your marketing efforts to where your proposed audience is located.
Establish a Good Web and Online Presence
In addition to you performing marketing research to identify which social media platforms your clients are on, it’s also important to established your own web presence as well. You will need to create accounts on the major social media platforms so your customers can both know how to find you and engage with you.
Develop Lead Generation Programs
Your customized marketing plan should also consists of lead generation strategies that allow you to attract leads to generate sales. One of the most popular strategies is to provide your target audience with valuable resources for free. This typically include a subscription to a monthly or quarterly newsletter, white papers, a checklist, how-to-guides or other relevant items that your target audience may find of value. This information is given away in exchange for the user’s email address, which is required in order to opt in and receive the free gift.
Tracking Outcomes and Conversions
After you have implemented the marketing strategies indicated above, be sure to also develop programs that allow you to track your marketing activities. That way you can determine the outcome from areas such as total viewers, the number of user engagements and the conversion rate.
Hopefully, this guide helps point you in the right direction with respect to developing a customized marketing plan that best reflect your values, your image and your business in general. Be sure to implement split testing strategies that will also let you know which marketing strategies work well on different platforms and which do not.