Xiaomi dethrones Apple in the connected watch market

According to a technology sales analysis report provided by Canalys, Xiaomi has just overtaken Apple in the overall market for smart watches and bracelets. The Chinese firm thus becomes the leading supplier of wearable bracelets in the world for the second quarter of 2021. However, Apple remains in pole position in sales of premium connected watches.

Xiaomi Mi Smart Band 6
Mi Smart Band 6 © Xiaomi

Nothing seems to stop Xiaomi, which has just dethroned Samsung and become number one in sales of smartphones in the world. Today and according to a new technology sales analysis report provided by Canalys, we learn that the Chinese brand comes from get ahead of Apple in the global market for smart watches and bracelets.

According to the report, in the second quarter of the year 2021, Xiaomi has thus reached 19.6% of market share, against 19.3% for Apple.. Huawei remains far behind with 9.2% market share and Fitbit is close behind with 7.3%. Despite a huge advance from one year to the next (+ 114.1%), Samsung is still far behind with only 6.1% market share.

Xiaomi’s excellent performance in this market was boosted by the launch of the Mi Smart Band 6 and its extremely attractive price. But also to the restraint of Apple fans about the imminent release of the Apple Watch Series 7. According to the report, Xiaomi has sold nearly 8 million devices in the second quarter of 2021, compared to 7.9 million Apple watches.

Xiaomi now dominates the smartwatch market, but not the premium smartwatch market

While Xiaomi offers a wide range of connected bracelets, fitness and smartwatches, Apple is only focusing on the market for high-end smartwatches with his Apple Watch. And on this type of product specifically, Apple is still in first place in sales, thanks to its flagship watch. At least that’s what a second part of the report reveals, which only focuses on this product line.

The Californian firm thus harvested, in the second quarter of 2021, a 31.1% share in this specific market. Huawei is far behind with 18.9%, followed by Garmin (9.8%) and Samsung (5.2%) which recently unveiled the Galaxy Watch 4 and Watch 4 Classic. Xiaomi, meanwhile, has only 2.1% market share for high-end connected watches.



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