with the Home Hub, Samsung is reinventing the connected speaker

Today, the smart speaker market is dominated by Amazon and Google. Samsung, for its part, had tried its luck for the first time with the Galaxy Home Mini. But its small connected speaker did not hit the mark.

And this week, the Korean giant is taking another chance with a new product: the Samsung Home Hub. This time around, it’s not a smart speaker, but rather a competitor to connected displays like Google’s Nest Hub or Amazon’s Echo Show.

A tablet format that stands out

However, if the function of the Samsung Home Hub is the same as those of Amazon and Google screens, the Korean giant has opted for a different format. Indeed, the Home Hub has a tablet format that can be placed on a dock.

This tablet serves as a control center for connected devices in the house. At launch, the product will be able to connect to all products that integrate Samsung’s SmartThings ecosystem. But the company says that soon it will also be possible to control non-SmartThings devices with me Home Hub.

In addition to this, the tablet will also provide useful information and recommendations, such as cooking recipes. Samsung also talks about features based on artificial intelligence to better manage your home. “To help you save on energy costs, SmartThings Energy on the Samsung Home Hub analyzes your usage patterns and uses its AI-powered power saving mode to help you lower your energy bills. energy “, indicates, for example, the Korean giant.

The brain of your home

Samsung also talks about a feature of SmartThings Air that takes control of air conditioners and air purifiers to automatically manage the air quality in the home. In essence, if you already have a lot of connected devices and they are compatible with Samsung’s Home Hub, this tablet can become the brain of your home.

The product has two user interfaces: the touchscreen and Samsung’s Bixby digital assistant. The product has two microphones to record voice commands. And according to Samsung, when the tablet is docked, it should still hear you even if you’re far away.

The Samsung Home Hub will launch in South Korea in March, and then land in other countries later. The price is not yet communicated.

It remains to be seen whether this new Samsung product for the connected home will be more successful than the Home Hub Mini. In any case, we can already mention the shortcomings that the product could have.

While the tablet format is certainly very interesting, the Home Hub Mini could fail if it does not offer enough (or not at all) entertainment content. On the other hand, Bixby could also be a handicap, since people are more used to using Amazon Alexa or Google Assistant.

Remember that today, the market for connected devices (which includes connected speakers and screens) for the home is growing. According to IDC data, in the third quarter of 2021, shipments were up 10.3%.

“The smart home market continues to fare better than other consumer goods during the ongoing Covid-19 pandemic, although to varying degrees depending on the region”said Adam Wright, senior research analyst at IDC, when the data was released. “Overall, consumers have shifted their spending priorities from other areas like vacations and dining out to focus on adding more comfort, convenience and entertainment to the home. “

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