TikTok: does it really take one click from an employee to make your video go viral?

TikTok © © Pixabay

©Pixabay

According to some sources, TikTok has a button that can artificially promote content.

Several internal sources of the Chinese social network would have reported this famous button which would override the algorithm and make it possible to make any content viral. What embarrass the application, which tried to play down the situation.

TikTok’s magic button

TikTok would have hidden things from us. This is what a survey that has just been published by Forbes. According to several employees, 6 in total, interviewed by the American media, the Chinese social network would indeed have a “button” on its table which would allow it to push any content in the “For you” stream.

An internal document called “MINT Heating Playbook” explains in more detail the consequences of this feature. ” Total Boosted Video Views make up a large portion of total Daily Views, around 1-2%, which can have a big impact on overall baseline metrics “, is it thus detailed.

Nothing serious, for the direction

This revelation does not come at the best time for the network, under fire from critics in the United States where sanctions have already been decided. Indeed, if competitors like Meta have the same kind of function and can thus arbitrarily push content, the latter is generally explicitly presented as an advertisement.

That’s not the case at TikTok, where it’s impossible to discern boosted content from the rest. This impossibility is all the more problematic as the Chinese group has used the existence of this button as an argument with influencers and brands to establish partnerships. In this context, how could content creators not benefiting from the option be competitive?

The management has therefore taken up this problem. TikTok spokesperson Jamie Favazza thus put the impact of this function into perspective, which would only represent “ 0.002% of videos in “For You” streams “. We would thus be far from the internal figures revealed above. So who to believe?

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TikTok is THE social network adored by Generation Z. It allows everyone to film themselves to music chosen from the large catalog on offer and to enhance their creations with filters and special effects. The platform is accessible from a web browser or via its dedicated Android and iOS application.

TikTok is THE social network adored by Generation Z. It allows everyone to film themselves to music chosen from the large catalog on offer and to enhance their creations with filters and special effects. The platform is accessible from a web browser or via its dedicated Android and iOS application.

Sources: The Verge, Forbes

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