Although it was only launched in 2018, Realme is already a major player in the smartphone market. Like Xiaomi and OnePlus, this Chinese brand has made a name for itself thanks to affordable smartphones and unbeatable value for money. Technologically, Realme has even distinguished itself with its wireless charging technologies, and by becoming the first brand to launch MagSafe-style wireless and magnetic charging on Android.
In the first half of 2021, Strategy Analytics published a report highlighting the impressive growth of this brand. Indeed, Realme would be the brand that crossed the 100 million smartphone mark the fastest.
“Realme is the fastest brand to ship a total of 100 million smartphones worldwide. It only took Realme 37 months to go from zero to 100 million smartphone shipments. It’s faster than Apple, Samsung, Nokia, Huawei, Xiaomi or any other big brand of smartphones of the last quarter century ”, said Neil Mawston, executive director at Strategy Analytics.
The report also states that in the first half of 2021, the growth of this brand in the Chinese market was 175%.
“Realme’s smartphone growth is driven by a wide range of Android models, competitive pricing, striking online marketing campaigns and an extensive retail presence. Realme developed its smartphone business in record time ”, explains Yiwen Wu, senior analyst.
Coming soon to the high-end smartphone market
So far, Realme has been content with the mid-range device market, and to offer a few flagship killers. However, the brand is already preparing its entry into the high-end market, where it risks shaking players such as Apple and Samsung.
On Twitter, Sky Li, CEO and founder of Realme, announced that the brand will advance in the premium device market by offering smartphones that will cost more than $ 800. “What do you expect most from the realme flagship phone? “, he also asks his subscribers.
In addition to the prices which will be higher, the flagships of Realme should also have data sheets as interesting as those of the best smartphones from Apple and the best smartphones from Samsung.