The Pixel 6 already on display in stores before the official presentation

Like Apple, many manufacturers do not communicate (or very little) about their future products before the official presentation. But Google’s communications teams have decided to take the opposite path.

Today, it is not yet known when Google will lift the veil on the Pixel 6 and the Pixel 6 Pro. However, the company has already unveiled some info, such as the design, or the fact that these two smartphones will use a Tensor chip (designed by Google) instead of the Qualcomm Snapdragon chips.

Company officials have also already discussed the positioning of the Pixel 6 and Pixel 6 Pro, which should be more premium products than the Pixel smartphones launched in recent years. Many advertisements have already been broadcast and recently, when Apple had just lifted the veil on the iPhone 13, Google reacted by mentioning its future flagships.

And today, the Pixel 6 and Pixel 6 Pro are even already on display in stores, or more exactly in one store: the Google Store in New York. For fans of Google and Android, it’s a bit like the Apple Store.

In an article published this week, the Android Police site relays photos that were taken by customers who have passed through this Google store, and who have seen the Pixel 6 and Pixel 6 Pro on display behind a window.

A presentation in October

As I mentioned above, no date has yet been officially announced. Still, it’s possible that Google will introduce the Pixel 6 and Pixel 6 Pro on October 19. This was suggested by a teasing published by the company which may have accidentally revealed the date of presentation.

But before presenting the Pixel 6 and Pixel 6 Pro, Google should first launch Android 12. And according to an unofficial source, the company could deploy this new version of the OS from October 4.

In any case, like the Pixel 6, Android 12 is also a very important launch for Google. With the Pixel 6 and the Pixel 6 Pro, Google’s smartphones should go upmarket, while getting closer to the Apple model (since even the processor will be designed by Google). And with Android 12, the Mountain View firm is rolling out one of the most important updates in Android history (which includes an interface redesign called Material You).

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