Little by little, the Xbox Game Pass seems to be becoming a goose that lays golden eggs for Microsoft. Earlier this year, the Redmond firm claimed 18 million subscribers to its subscription service. According to data from Jez Corden from Windows Central, unconfirmed by the tech giant, the offer now has between 25 and 30 million customers, which would mean impressive growth, between 40 and 70%, in the space of a few months.
Critics are heard on the sustainability of Xbox Game Pass
Of course, in the absence of formalization from Microsoft, these numbers should be taken with a grain of salt. However, as GameRant reports, a discussion has already taken place on this subject during a podcast between Strauss Zelnick, the boss of Take-Two, and Phil Spencer, the boss of Xbox. While the former enthusiastically implied that the number of Xbox Game Pass subscribers is 30 million, Spencer immediately corrected it to clarify that the latest official figure was 18 million.
The last few months have been particularly lively at Microsoft with the release of the Xbox Series X and Series S, and the launch of Xbox Cloud Gaming. At the same time, the Redmond firm finalized the takeover of Bethesda, a very big name in the video game industry.
If the success of Xbox Game Pass is clearly not questioned, some allow themselves to doubt its long-term resistance. This is the case of Shwan Layden, a former senior executive at Sony. According to him, the offer of the Redmond firm would be difficult to decline for very big budget games:
It is very difficult to launch a $ 120 million game on a subscription service that charges $ 9.99 per month […] That’s why right now you have to take a leadership position to try to develop that base.