The Four Most Popular New Betting Apps

When it comes to betting apps, we each have our favourite, the app we immediately go to place a wager. But what makes a great betting app, and what makes your favourite betting app stand out above other similar apps?

We have a look at the four most popular new betting apps available right now.


Founded in 2021 and licensed in the British Virgin Islands, the relatively new bookie is owned by ASG Technologies Ltd, which is behind Karamba Digital. For betting options, you can expect to find Sports, casino and poker games. It’s also compatible with iOS, Android, Tablet, Mac or PC. For customer support, BetTarget offers 24/7 Live Chats and an email channel. You can read the BetTarget review, which covers this bookmaker extensively, on why they are a great choice for a betting platform.  

The odds are great compared to their competitors, and BetTarget also offers Target Tips, on top of their numerous Sportsbook promotions available to punters on their sportsbook. On the flip side of all the positive aspects of BetTarget, Live streaming services are not available. 

BetTarget brands itself as a no-frills sportsbook, and in this, they excel, offering everything needed in a good sports betting app without wasting your time on things you do not.


Owned by Smarkets (Malta) Limited, SBK bookies were established in 2019. The sportsbook accepts bank transfers and e-wallet payments from popularly accepted institutions. Some of the features you’ll find include cash outs and Bet Builder. Apart from the app being native to the UK, let’s see what the SBK pros and cons are. 

Ranked the top mobile-only sportsbook in all of the UK, it also includes easy and favorable welcome bonuses for new punters to their platform. Players are given a chance to submit their own betting tips, along with feedback. The bookie is licensed by the British Gambling Commission and is safe to gamble on.

SBK Live offerings, unfortunately, come with several glitches, leaving much room for improvement. Another sad fact is that their customer support is not 24/7 and has limited operational times. Cryptocurrency payments are not accepted at all, but they do offer many other deposit and withdrawal methods for their customers. 


Operating since 2015, Kwiff has competition with the newer kids on the block on the UK sportsbook scene. Part of its marketing has been advertising on TV to help expand its reach, with the selling point being that any bet placed can be boosted exponentially. The sportsbook includes sports such as Horse Racing, MMA, Football, Darts, and more. On top of offering cash outs as a betting feature, Kwiff app also offers In-Play betting.

The supercharged odds add excitement for punters, plus the In-Play option is increased by subtle features. Kwiff has a well-formulated website and mobile app which work with ease. Their effective customer service is run 24/7, with a VIP program for the high rollers.

Not everything about Kwiff is positively good news for punters. The bookie offers no Live streaming of any kind. Additionally, it offers high betting margins and no E-sports available. To end things on a lighter note, Kwiff delivers a great selection of promotions.


Owned by Marketplay Ltd and founded in 2017, MrPlay is a bookie that offers impressive welcome bonuses. With various sportsbook markets, they are compatible with iOS, Android, Tablet, Mac or PC. As far as banking options are concerned, they have something to suit different banking preferences. For betting options, you can find a Sportsbook and casino games.

The app is native to the UK and offers Cash Outs. It helps that the welcome bonus is uncomplicated and straightforward. There are numerous sports and markets to choose from on the MrPlay sportsbook app. It also includes a few promotions on top of offering players competitive betting odds.

Unfortunately, none of the games is streamed live, with a VIP programme that is limited to casino users. Fortunately, the registration process is quick in its swift two-step process. MrPlay sportsbook accepts payments in multiple currencies. For the E-sports punters, you can find the usual suspects in titles such as Counter-Strike: GO, DOTA 2, League of Legends, and StarCraft 2. 

MrPlay is a secure and safe bookie that is licenced by the UK Gambling Commission. The deposit limits are easily set with time restrictions, along with a reality check feature. Before going on the live chat or email channel, their FAQ section is comprehensive in queries.   


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