The French fintech Lyf offers to charge for parking with a simple license plate, so that users save time and comfort. Let’s see how it works.
If for the moment the innovation we are going to tell you about is geographically limited to Strasbourg (you will quickly understand why), it has a certain potential in the long term. The company specializing in mobile payment solutions Lyf has joined forces with the parking space manager Parcus to facilitate payment by license plate in car parks in the Alsatian capital. A practice that could be extended elsewhere, but especially for other uses, such as tolls, gas stations or motorway service areas.
The bank card and change in car parks, will it soon be over?
After retail and catering, Lyf is expanding its scope to the mobility sector. The fintech based in Paris is aware of the rising expectations around fluidity, contactless and payment security. So how does the system put in place by Lyf work in the Parcus car parks in Strasbourg?
You must first enter the license plate number of your vehicle directly in the Lyf Pay application. The rest is done by itself.
As soon as the vehicle arrives at the entrance to the car park, its license plate is recognized and the barrier rises automatically. Once he heads for the exit, the car park reads the plate again, which allows payment to be made, without the driver having to take out his spare change or bank card. The barrier opens and at the same time he receives the payment receipt on the Lyf Pay application.
The license plate remains a personal data
” Thanks to this new functionality of payment by license plate, we are now able to simplify the life of motorists during their parking periods. “explains the CEO of Lyf, Christophe Dolique. It is true that this system offers customers quick access, without contact, and with an automatic debit of the parking amount without having to go to the cash desks. We can also mention the zero waste aspect of the approach, thanks to the total dematerialization of the ticket.
” And that’s just the beginning adds Mr. Dolique, who intends to participate in the democratization of this new payment process. ” Next step: streamline and speed up the passage to the pumps in gas stations “.
So inevitably, this prospect of “facilitation” is exciting on paper, but the CNIL has already alerted several times in the past, on the collection of photographic files, in particular for the verbalization process. Here, even if the process is not quite the same, Lyf and Parcus remain two companies governed by private law, which must thus ensure compliance with the GDPR, since the license plate of a vehicle is considered as data. personal.