Apple continues to dominate the market smartwatch and even allows itself to consolidate its lead. If we are to believe the small calculations of Counterpoint, the Apple Watch would thus occupy 50.6% of the smartwatch market in Q3 2022a staggering percentage of course facilitated by the launch of theApple Watch Series 8 and of theApple Watch Ultra. Still in Q3, 56% of Apple Watches sold were Apple Watch Series 8. The smartwatch market grew 30% year-on-year, and Samsung did even better with 65% growth for its Galaxy Watch Series 5. However, this is still insufficient to even tickle Apple’s flowerbeds.
Samsung’s market share remains more than twice that of Apple in the smartwatch market! As for the third in the ranking, Amazfit, its sales of connected watches/bracelets are 7 times lower (in volume) than those of Apple. In the connected watch market, there really is Apple… and the others. A great finding even though the Apple Watch was promised to fail by many analysts shortly after its launch