Netflix has just unveiled its latest quarterly report. While video-on-demand remains number one against the competition, the numbers are not great. On the contrary. In North America and in the space of a quarter, the American streaming juggernaut announced that it had lost nearly half a million subscribers.
In its latest quarterly report (see source), Netflix announces that it has lost nearly 430,000 subscribers in North America alone during the second quarter of 2021. A failure due, among other things, to the Covid pandemic. 19, content deemed too poor and competition from applications such as YouTube, TikTok and even Epic Games. Despite a slowdown in growth, Netflix had passed the 200 million subscriber mark worldwide in early January.
Netflix loses half a million subscribers in North America, but remains number one
Paid memberships to United States and Canada decreased by 430,000 subscribers in the second quarter, reveals Netflix. Indeed, the number one in streaming is experiencing a decrease this quarter, the pandemic not helping. ” COVID has created some inconsistency in our membership growth The company said. The Asia-Pacific region, however, accounted for two-thirds of new subscribers in this second quarter.
In its letter to shareholders, the company further explains that it has increased its membership by more than 1.5 million subscribers in total, in the second quarter of 2021 alone, up from its forecast of 1 million. By comparison, the streaming giant, however, added 4 million subscribers in the first quarter of 2021, against the 6 million it planned to reach.
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Netflix does not intend to stop there since it has declared that it is now planning acquire more than 3.5 million subscribers before the next review. A forecast that will most likely be exceeded by the beginning of 2022, with the arrival of a new section dedicated to mobile video games, free for subscribers.
All these figures, however, remain to be put into perspective since overall, Netflix ended the second quarter with 209 million paid subscriptions and a total turnover of $ 7.3 billion.