What was only a rumor last month is now very official. Netflix will indeed launch into video games, initially integrating mobile games in its catalog. These will be free.
As had been expected recently, Netflix will indeed launch into video games, initially by integrating free mobile games into its catalog. In a letter to its investors, Netflix says it is forced to find ways to diversify, ” in full race in screen time Against companies like YouTube, TikTok and Epic Games.
Netflix officially launches video game streaming
Netflix is therefore officially launching into video games. A new letter to shareholders came to confirm rumors from last week that the streaming giant wanted to invest in “ more interactive entertainment “. Last quarter, the streaming service did not meet its expected growth figures, the fault of content deemed too low by shareholders. The right opportunity to bounce back and diversify.
In this letter, Netflix explains how video games will become a new category of content for the service, alongside his films, television series, cartoons and documentaries. Netflix games will initially focus on versions mobiles and will be included in the subscription price, like all other content of the service. The games will also not have any ads or in-game purchases, according to Netflix COO Greg Peters.
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The Netflix earnings letter says Asia and the Pacific accounted for two-thirds of its growth in the last quarter. Regions and countries where mobile games are extremely popular, such as India. A fact that surely explains why the service wants to diversify through this type of content specifically.
It remains to be seen what to expect. Will the platform offer its own video games? Will this initiative be successful and how will it manage the restrictions that Apple makes on iOS vis-à-vis cloud gaming? Answer by next year, when video games should appear on Netflix.