After a well amount of time, Micromax is set to launch a new series of smartphones. But this time Micromax is aiming for the online market with strategic partnerships with Flipkart.
The Indian manufacturer is taking on the mid-range smartphones which will be available in their official new partner, Flipkart. Flipkart is a great online market in India and the percent of people using online medium for buying electronics is increasing frequently.
With the partnership with Flipkart, Micromax holds on smartphone market will only increase. According to the insight and analysis of Flipkart, Micromax will surely hold a better part of the smartphone market on the internet.
Micromax used to Target on the retail markets but this time they are much more concentrated towards the online in the budget and mid-range segment. According to Flipkart, mid-range smartphones acquire over 55% share of its market last year. So Micromax is aiming for that spot to gain the attention of the mid- range Smartphone hunters. The company will launch exclusive products on Flipkart which means the retail markets will not have the exclusive Micromax products for a certain period of time from the launch.
Micromax will release a series of smartphones called Evok series which will target the low to low-mid range smartphone. To be precise, these ranges will range from 6-12K in the online category. If the share will increase then Micromax and Flipkart may release more devices as the part of the partnership.
As for the Evok series, we can expect two devices namely Evok Note and Evok power. These two smartphones will be exclusively available on Flipkart. There is no confirmation about the release date. Micromax already launched smartphones with the separate brand called YU. So this is a very similar case like before.