While TikTok is more and more popular, other platforms, like YouTube or Instagram, are doing everything not to lose their users. Currently, these two services already have an equivalent of TikTok videos. On YouTube, it’s the Shorts format while on Instagram, it’s the Reels.
In order to have entertaining content on their TikTok competitors, YouTube and Instagram do not hesitate to pull out the checkbook. In August, YouTube announced $ 100 million to pay the most popular creators on YouTube Shorts every month. And the bonuses offered under this program can reach 10,000 dollars.
And recently, Instagtram offers exactly the same bonus system. As the TechCrunch site reports, in order to encourage creators, Instagram has also launched a bonus system for creators who post videos on Reels. And the bonuses offered by Meta’s social network can also reach 10,000 dollars!
In the process of deployment?
Unfortunately, for now, this would only be a test. And the program would only be available to certain creators. In addition, it is possible that it is still only available in the United States.
On the help page for this program, on its website, Instagram does not indicate which countries are eligible. However, it is mentioned there: “This feature is being rolled out gradually and may not be available in your region at this time. ”
In any case, the fact that Instagram is ready to pay creators on its Reels platform shows how important it is for the social network. But unfortunately, the way these bonuses are distributed already raises questions. Indeed, Instagram is not transparent with regard to the criteria taken into account.
“We continue to test payments as we deploy more creators, and we expect them to fluctuate as we get started again.”, Instagram previously explained, according to TechCrunch. “We have designed bonuses to help as many creators as possible in a feasible way and generate significant income. Our goal is for bonuses to become more personalized over time. “