In three separate commercials, Samsung mocks the iPhone 12 Pro Max and takes the opportunity to praise the characteristics of the Galaxy S21 Ultra. The imposing 108 megapixel sensor and the Space Zoom functionality are both specifically highlighted, in different conditions.
Samsung has just unveiled three new advertising spots on YouTube. The Korean giant claims that the photo module of the Galaxy S21 Ultra is much superior to that of the iPhone 12 Pro Max. Available from 1259 euros, the two smartphones are indeed relatively comparable in terms of technical specificities. But Samsung, which does not want to leave too much room for Apple, insists that its flagship behaves much better in photos.
Samsung mocks Apple in series of ads
The Galaxy S21 Ultra has been available for a few months now. The flagship and high-end model of the Korean giant was released on January 29, at a price of 1259 euros in its lowest configuration, that is, with 128 GB of storage and 12 GB of RAM. On the Apple side, the iPhone 12 Pro Max – one of the best smartphones of 2021 according to Consumer Reports – was released on October 23, 2020, a few months earlier. It is available at the same price, from 1259 euros, in 128 GB there too.
In terms of price, the two smartphones are therefore perfectly equal. Regarding the technical characteristics and in particular the photography aspect, the two models are not positioned on the same playing field. The S21 Ultra offers a 12 + 64 + 12 megapixel rear camera, with 3x and 10x optical zoom and digital zoom up to 100x. The iPhone 12 Pro Max features a 12-megapixel camera system with ultra-wide-angle, wide-angle and telephoto. Digital zoom is up to 12x.
See also: Samsung Galaxy S21, S21 + and S21 Ultra: new design, better photos and lower prices
It is precisely on this point that Samsung is making fun of Apple. Indeed, the three advertising spots highlight the photo and video capabilities of the S21 Ultra. By comparing them to those of the iPhone. ” Upgrading your phone doesn’t have to be a throwback. See razor-sharp detail with the Galaxy S21 Ultra 5G 108 megapixels Can we read.
The first ad shows the photo of a sandwich taken up close to show the amount of detail. The second reveals the capabilities of Space Zoom, focusing on the Moon. Finally, a third advertisement demonstrates the video capabilities of the S21 Ultra vis-à-vis the iPhone 12 Pro Max.