French Days 2021: dates, brands, promotions … all you need to know about French Black Friday

The first wave of French Days 2021 initially scheduled to take place from April 28 did not take place. However, there is no question of canceling the event which will take place at the end of May after the reopening of shops.. Here are all the details on how the French Days 2021 edition will unfold… Everything you need to know to make sure you don’t miss any good deals.

French Days 2020

Created in 2018 on the Black Friday model, the French Days are an opportunity for consumers to take advantage of a myriad of discounts on French e-commerce sites. Six partner merchants are behind this promotional event: La Redoute, ShowroomPrivé, RueduCommerce, Fnac-Darty, Cdiscount and Boulanger. As every year for three years, it must be held in 2021 but has been a victim of restrictions linked to Covid-19.

French Days 2021 : quelles dates ?

The first wave of French Days was initially scheduled to be held from April 28 to May 4, 2021. But faced with the confinement and other restrictions imposed by the government during the period, including the closure of some non-essential businesses, the organizers of the event have decided to postpone it. The new dates are known: French Days 2021 will take place from May 27 to June 2 at 7 a.m.. Physical merchants who take part in the event in the same way as online stores will therefore not be penalized.

This relatively young annual meeting takes place twice a year. The promotions are held in the spring in order to boost the turnover of traders during this slack period. But French Black Friday also won at the end of September. A period when the purchasing power of the French is often undermined after the holidays and the inevitable expenses of the start of the school year. So promotions are obviously welcome.

Which brands are taking part in French Days 2021?

Originally, the French Days were set up by six French brands. But very quickly, many online stores joined the event. In addition to La Redoute, ShowroomPrivé, RueduCommerce, Fnac-Darty, Cdiscount and Boulanger who are the main initiators, other merchants have joined the project. This is the case of Amazon or Rakuten.

What products are on sale?

There will be something for everyone ! The French Days will allow you to make significant savings on all kinds of products. Clothing, high-tech products, furniture, cosmetics… It will be necessary to rummage in length and width on the commercial sites to find the rare pearl. We advise you to set a budget beforehand so as not to be sucked into a harmful buying frenzy.

Also, set buying goals to avoid breaking the bank for a useless product. Finally, pay close attention to posted promotions, as they can be misleading. We will help you find the best deals on high-tech products at the right time. Smartphones, PCs, consoles and video games, watches, bracelets and other connected objects, there are many good deals to be had.


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