Mark Zuckerberg’s social networks have a habit of displaying content from accounts not followed by users. If until now this represented a small percentage of unsolicited publications, this one should double next year…
Facebook saw its growth plummet for the first time in its history in the second quarter of 2022. So it would seem that the social network is looking to catch up with Tiktok. The latter has also become the most downloaded application in the world last year, passing in front of Facebook. According to the company, the strength of its direct competitor is its AIwhich serves to serve unsolicited content to users.
Thus, Meta CEO Mark Zuckerberg said that the company would more than double the amount content from recommended accounts people see when they use Instagram and Facebook by the end of 2023. slightly higher on Instagram.
Facebook changes its algorithm to compete with TikTok
This initiative is a radical departure from Facebook’s historical approach and Instagram. This approach quickly made TikTok one of the most used applications in the world, and gave birth to a new economic model. The creator of Facebook did not hesitate to praise the AI used by its competitor. Mark Zuckerberg says:When AI finds additional content that people find interesting, it increases engagement and quality of streams“.
Moreover, according to the entrepreneur, this system helps to encourage social interactions. It states as follows: “A social trend we see is that instead of people only interacting in feed comments, most people are finding interesting content in their feeds, then send this content to their friends and interact there“. Mark Zuckerberg also clarified that Meta will use AI to recommend any content people publicly share on its service, such as links or photos.
Source : theverge