Disney is accused of stealing special effects technology belonging to a Silicon Valley company. Who believes that part of the profits, garnered by the films that have used his technique, goes to him. Mickey’s firm is risking a lot in this affair.
Disney is the target of a lawsuit brought by a company specializing in special effects: Rearden. The latter accuses the firm of having stolen a software allowing the use of MOVA technology. Which makes it possible to capture the facial expressions of an actor and to transpose them into digital images. A technique that has been used in particular in Guardians of the Galaxy, Beauty and the Beast or Deadpool.
Rearden thus claims his share of the pie. Disney having used her technique, she believes that she should receive part of the profits raised at the box office. In response, Disney filed a motion for summary judgment in an attempt to preserve its revenue. As a line of defense, Mickey’s firm said it was impossible to really prove that MOVA technology had a noticeable impact on cinema ticket sales. An argument that did not hit the mark with Judge Jon Tigar, who did indeed authorize the legal action brought by Rearden.
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Will Disney lose large sums of money to Rearden?
The Silicon Valley company will notably recall that its MOVA technology appears in the trailer movies. This made it possible to attract the barge. What’s more, the actors and directors are said to have braided high tech praise during the promotion. Finally, the judge acknowledges Rearden’s argument that the software would have increased box office results by creating more empathetic characters.
“This non-speculative evidence supports Rearden’s theory of a causal link between the offense and the benefits of Beauty and the Beast, Guardians of the Galaxy and Deadpool”, writes the judge. And to specify: “To show a causal link with the indirect benefits, there must be some evidence that the counterfeit product is a causal factor, but it does not have to be the only causal factor.” The case was therefore not closed and Disney could well lose big soon.