Does Apple have a stubborn grudge? Two former engineers from the Apple firm have in any case told the Financial Times that the arrival of Android on the market had never really been digested by Apple’s management staff, to the point of wanting to eject Google of the iOS platform. Apple would thus have embarked on a “silent war” against Google, a war marked by several key stages. Thus, the launch of Apple Maps (Plans), although overall a failure, had its origin in Google’s refusal to grant iOS the function turn-by-turn in Google Maps, function obviously available on Android.
It is still the same grudge against Google that would have pushed Apple to develop AppleBot, a search engine that was once used by Siri and Spotlight. Apple’s efforts to develop this engine would also be the source of rumors about a real search engine signed Apple and competitor of Google Search. Finally, and with more success this time, Apple would have launched its own advertising platform and tightened the conditions for using advertising data on the App Store, again to reduce Google’s advertising revenue on iOS.