On the occasion of Data Protection Day, Apple has posted a short film that aims to promote its efforts in respect of privacy, especially with the iPhone. The company called on Nick Mohammed, actor in the series Ted Lasso, for this video. He is accompanied by Van, an employee of the Apple Store Tower Theater in Los Angeles.
The short film “A Day in the Life of an Average Person’s Data” invites users to follow Nick Mohammed in an ordinary day, where it is discovered that even if the actors mismanage their data, they can count on Apple for the protect.
Also, starting Saturday, January 28, the new Today at Apple session “Manage Privacy on Your iPhone” will provide an overview of security features like privacy protection in Mail, Security Control, location service and identification keys. Participants in this session will learn how to customize each of these features according to their personal privacy preferences.
“Apple strives to create devices, features and services that give users complete control over their data,” explains Erik Neuenschwander, director of user privacy at Apple. “Over the years, we have incorporated increasingly powerful privacy settings into our operating systems. This short film and our new Today at Apple session will walk users through how to take advantage of some of these features, and show them that privacy is at the center of everything we do.”.
Apple also reiterates that respect for privacy is important to it:
This educational initiative is part of Apple’s desire to offer the best in privacy, thanks to innovations that help users know more precisely how their data is being used, and give them tools to protect it. Apple believes that privacy is a basic human right, and as such, offers features like App Tracking Transparency and Sensitivity Labels, which give users complete control over their data.