A goose that lays golden eggs. This is how we qualify Squid Game last month, in the wake of the incredible success of the South Korean series on the streaming platform. The fiction should thus generate 891 million dollars in value of impact for the company, whereas it cost only 21 million. This means that it should bring in 40 times more than its initial budget.
This success should only amplify this tendency that Netflix has had to bet on international creations. According to a report by the company Ampere Analysis, the platform’s North American productions represented 55% of the service’s original creations between the 4th quarter of 2019 and the third quarter of 2020. This share fell to 45% between the end of 2020 and the third quarter. 2021.
A well-established strategy
Quoted by Rapid TV News, Richard Cooper, research director at Ampere Analysis, explains: “ Between the fourth quarter of 2019 and the third quarter of 2021, Netflix increased the volume of original titles ordered, the international being now at the center of the activity ».
He adds :
This strategy is ahead of that of its international competitors, due to the relative maturity of Netflix and the company’s desire to acquire more and more subscribers. The increase in commissionings outside of the United States underscores the importance of international markets to Netflix’s continued global expansion.
After the success of Squid Game, there is no doubt that Netflix will be encouraged in this strategy. Experts also note certain countries where local production remains quite low, such as Poland and Turkey. In markets where the firm has invested a lot such as South Korea and Mexico, it buys local productions already broadcast or creates its own dramas.
To enjoy some Netflix content that is not always available in France, we have put together a guide for you to unlock the US catalog. You can also find our article dedicated to the best programs on the platform for the month of November.