A Measure Of Brand Strength In A Struggling Market Is Presented By Samsung’s New Galaxy S Smartphones:
On Wednesday, Samsung Electronics revealed its newest premium smartphones, emphasizing their powerful cameras as a test of its brand’s strength as the mobile market experiences an unparalleled shrinkage.
Analyst Says Demand For The Galaxy S23 Is Still Weak:
Analysts predicted that while having better cameras and quicker processing than its predecessor, the Galaxy S23 mobile series may nevertheless see lackluster demand as customers cut down on their spending as inflation is on the rise in a faltering global economy.
Samsung Plans to Concentrate On The Premium Market:
The head of Samsung’s mobile experience, or MX Business, acknowledged this difficulty and informed reporters in a press conference held after the event that there had been a “noticeable movement to the premium sector” in developing and emerging economies. In established regions, in addition to some of the nations where we are watching strong development, “We aim to concentrate on the premium sector,” he stated.
At the Samsung Unpacked event in San Francisco, the smartphone manufacturer showcased the performance of the S23 Ultra with clips from two movies, “Behold” by Ridley Scott, the project leader of “Gladiator” & “The Martian,” & “Faith” by South Korean director Na Hong-jin, both of which were shot using the top-tier Galaxy smartphone.
The First 200 Megapixel Camera Sensor From Samsung:
The 200-megapixel camera sensor is a first for Samsung, and the series makes use of Qualcomm Inc.’s Snapdragon 8 Gen 2 mobile engine. According to Qualcomm, all of the CPU utilized in the S23 series are going to come from them.
Executives from Samsung, Qualcomm, and Google, a division of Alphabet Inc., convened on stage at the event to emphasis their collaboration in the XR sector, which encompasses virtual and augmented reality.
The three previously collaborated in the XR market, according to Moor Insights & Strategy analyst Anshel Sag, but this time they’re teaming up as Apple Inc. is anticipated to release its mixed reality headset this year.
According to Sag, “I believe it’s aimed to give both Samsung & Google a very little bit more legitimacy in the XR sector, since they both have been rather absent on the hardware part for quite some time.”
Price Chart:
The standard Galaxy S23 will cost $799 in the US, while the S23 Plus & S23 Ultra, which have better specifications, will cost $999 & $1,199, respectively. Despite increases in component costs, Samsung maintained the pricing at the same level as for the model from last year.
Shipments Of Smartphones Worldwide Decreased In Only One Quarter:
However, according to figures released by research company IDC last month, worldwide smartphone sales fell by the most ever in a single quarter between October and December, when they were down 18.3% from a year ago at 300.3 million devices. The numbers raise questions about predictions of a small mobile market revival this year.
According to experts, Samsung’s mobile strategy will focus on profitability via premium goods, such as the S series and foldable, in that challenging climate.
Liz Lee Said That Samsung Can No Longer Afford To Priorities Increasing Volume:
Increasing volume is no longer a viable strategy for Samsung, according to Liz Lee, associate director in research company Counterpoint. Increasing volume is no longer a viable strategy for Samsung, according to Liz Lee, associate director in research company Counterpoint.
Low- and mid-range items, areas of the market where Chinese rivals have made significant gains, must be openly simplified. Samsung said on Tuesday that the fourth-quarter decrease in sales of low- and mid-range smartphones had been larger than anticipated.
Additionally, Samsung is enhancing the connection of its products. With the introduction of the S23, the corporation is also enhancing the connection of its goods to keep consumers from switching to Apple and other competitors’ products. Analysts claim that Samsung still has a long way to go in terms of connection.
Up-Coming Features:
The business claimed that its most current Galaxy Book laptop’s mouse pointer could go right onto a Samsung mobile screen to click on items, a first for the industry. It said that in order to access such function, users would need to update the phone’s firmware.
